How It Works
Integration Advantages for Apps & Job Boards
- If 200 job boards were to integrate with 50 Apps directly then there would need to be 10,000 individual API software integrations developed and managed by the 250 companies.
- Using the Apply Gateway means that there only needs to be a maximum of 250 API software integrations and that each company only needs to develop and manage one of those.
- If a Job Board integrates the API it then is able to accept applications from any of the Apps supporting the technology and vice versa.
CPA vs CPC
- Most Job Boards work on comparing CPC to CPA data to validate the quality of traffic. By working with Apply Gateway this step is no longer required.
- Because Apply Gateway sends the full application data for a user then the Job Boards can work on a CPA model with the supplier rather than a CPC model.
- Variations of traffic quality issues are therefore eliminated. Bot and other poor quality traffic issues are also eliminated.
- The Job Board will also always receive the user registration data which it can then use for email alerts etc. Potentially it is also easier to report the source of the application and later link that to successful applications or other metrics
- A Job Board can also set varying prices based on whether they already have the user registered or not.
- Apply Gateway will also offer reporting and at a later date CV screening possibilities.
Technical Integration – Job Boards
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